On June 12, LE SSERAFIM, ILLIT, and KATSEYE released “ICONIC BY MISTAKE,” an electronic dance-pop collaboration that brought together three of HYBE’s popular girl groups. While they share the same corporate ecosystem, each group has spent the last few years carving out a distinct artistic identity, making the collaboration one of the most exciting releases of the summer. The music video premiered on June 10, while the song arrived on streaming platforms two days later and has

LE SSERAFIM is coming back more ‘fearless’ than ever. The South Korean girl group released their second studio album last week. ‘PURFLOW’ pt. 1 expands on the identity they first introduced during their “FEARLESS” era into something more reflective and mature. Arriving nearly three years after “UNFORGIVEN,” the release follows a period of global momentum for the group with their first world tour Easy Crazy Hot last year and their global chart success with releases such as “SP

On April 24, 2026, LE SSERAFIM, consisting of SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA, and HONG EUNCHAE, dropped their lead single “CELEBRATION” from their upcoming second studio album PUREFLOW, Pt. 1, set to release on May 22.