LE SSERAFIM Kicks Off New Era Ahead of Upcoming ‘PUREFLOW’ World Tour

From left to right: Huh Yunjin, Hong Eunchae, Sakura, Kim Chaewon, and Kazuha | Photo Courtesy of SOURCE MUSIC

LE SSERAFIM is coming back more ‘fearless’ than ever. The South Korean girl group released their second studio album last week. ‘PURFLOW’ pt. 1 expands on the identity they first introduced during their “FEARLESS” era into something more reflective and mature.

Arriving nearly three years after “UNFORGIVEN,” the release follows a period of global momentum for the group with their first world tour Easy Crazy Hot last year and their global chart success with releases such as “SPAGHETTI.”

The album title ‘PUREFLOW’ is derived from an anagram of “POWERFUL,” reflecting a shift toward continuous movement. Across the album, fear is explored in different stages: uncertainty, awareness, response, and release.

The focus track, “BOOMPALA,”is a festival-like song built on a Latin house foundation and samples the globally famous “Macarena.” The track is designed to bring people together across generations and cultures while capturing the feeling of collective celebration.

Watch the new MV here:

Following the album release, the group will begin their LE SSERAFIM WORLD TOUR ‘PUREFLOW,’ spanning 23 cities across Asia, North America and Europe. The upcoming run will also mark the group’s first-ever European tour. As the first girl group launched under HYBE's subsidiary Source Music, LE SSERAFIM continues to expand their global presence with each new release. You can listen to ‘PUREFLOW’pt.1 on all major streaming platforms.

Are you looking forward to LE SSERAFIM's tour? Which city are you going to? Let us know in the comments or reach out to us on Instagram or X.

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Edited by Anderson Longenecker