Meet HITGS: The New Girl Group Bringing Hip, Heart, and Hype to K-pop
- Komal Gupta
- Apr 28
- 3 min read
A new girl group, HITGS, is in! This South Korean five-member girl group under H Music Entertainment has officially made their highly anticipated debut on April 28 with The 1st Single [Things we love : H], and let’s just say, they’re not here to play—they’re here to slay.
So, who are HITGS?
Their name says it all: Hip. Innocent. Teenager. Girls. Story.
Five girls, five distinct vibes—one unforgettable story in the making. Think of it as a coming-of-age movie, but make it pop music.
Meet the members:
SEOJIN – Seoul-born, Busan-raised, and originally trained to debut with KISS OF LIFE. She’s a powerful dancer and rapper with a personality as bright as her birth dream (a seal).
SEOHEE – Once a promising rhythmic gymnast, she is now the group’s powerhouse main vocalist with endless drive. Her role model? IU.
HYERIN – Nail art certified, visual queen, and the group’s radiant center. She’s been street-cast since she was a kid—natural star energy.
IYOO – Maknae with main dancer and rapper energy. Cast after dancing as backup for STAYC at KCON JAPAN. Origin story: iconic. Heritage: Zainichi Korean.
VV – Actress and model in China turned K-pop sweetheart. Topped her class in the acting entrance exam, and now she’s here to bring vocal sweetness with striking visual charm; she’s the finishing touch to this perfect lineup.
About the music:
Their debut single features two songs and one music video, produced by one of K-pop’s most renowned producers, Ryan Jhun (SHINee, IU, IVE, NCT, EXO, to name a few). You can expect just the right amount of teenage glitter.
“SOURPATCH” is the lead track—a groovy, addictive tune powered by 808 bass, bouncy drum beats, and a melody that sticks. The lyrics, conversational and sweet, capture the surprise of falling in love and the emotional whirlwind of teenhood. The MV? Vibrant, fun, and so HITGS.
It is pure teenage daydream energy—the kind where your heart’s doing somersaults and you’re grinning for no reason. It’s all sweet one second, a little sour the next, just like that rollercoaster feeling when you realize, "Oh no... I might actually like this person." The beat bounces like a sugar high, and the lyrics feel like doodles in the margins of your notebook.
“Never Be Me” flips the switch with confident, dance-pop energy. Groovy basslines, punchy beats, and an irresistibly catchy chorus come together in a bold, feel-good anthem that radiates youthful power and fearless spirit.
It’s a rush of pure confidence—that moment you realize you don't have to fit into anyone else's frame. It's playful, a little rebellious, and full of energy, with the girls daring you to see them for who they really are. There's a sense of freedom running through every beat, like they're laughing off limits and dancing past expectations.
Together, these songs paint a vivid picture of HITGS’s world: fresh, fearless, and unmistakably them.
A little heart-to-heart:
What’s the heart behind their debut? The group shares:
“We hope that everyone, including us, will talk more often about the little things we love—the things that sparkle in our lives. And someday, if HITGS becomes one of those small things you love, that would mean the world to us.”
And, they’re already making moves. Before even debuting, SBS made an unprecedented investment in HITGS’s debut, leading to a pre-debut documentary series and exclusive web variety shows. They’ve also partnered with Jam Republic The Agency—known for choreography production and collaboration with BTS, BLACKPINK, aespa, and (G)I-DLE, building HITGS’s performance game from the ground up.
The girls are just getting started—writing their own stories, one beat, one stage, one sparkle at a time. “The more those stories build up,” they shared, “the more you’ll get to see what makes us truly unique. We hope you’ll stick with us and discover all the different sides of our charm.”
HITGS: The story begins April 28.
What are your thoughts on The 1st Single [Things we love : H]? Drop your thoughts in the comments or hit us up on Instagram or X.
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Edited by Martina Yee
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