On June 12, LE SSERAFIM, ILLIT, and KATSEYE released “ICONIC BY MISTAKE,” an electronic dance-pop collaboration that brought together three of HYBE’s popular girl groups. While they share the same corporate ecosystem, each group has spent the last few years carving out a distinct artistic identity, making the collaboration one of the most exciting releases of the summer. The music video premiered on June 10, while the song arrived on streaming platforms two days later and has