Where else can you go to see live performances by your favorite K-pop artists, learn about and sample Korean skincare, and experience everything from K-food to K-culture all in one place? KCON, of course! From August 14 to the 16th, K-pop, K-beauty, K-food, and K-story took over the Los Angeles Convention Center, while the Crypto.com Arena hosted the M COUNTDOWN concert each night. The festival continues to grow into a major event every year, drawing 142,000 fans from near an

On June 12, LE SSERAFIM, ILLIT, and KATSEYE released “ICONIC BY MISTAKE,” an electronic dance-pop collaboration that brought together three of HYBE’s popular girl groups. While they share the same corporate ecosystem, each group has spent the last few years carving out a distinct artistic identity, making the collaboration one of the most exciting releases of the summer. The music video premiered on June 10, while the song arrived on streaming platforms two days later and has